SERVICES

At 365 Shift we offer the following core marketing services:

  • Landing pages, Sale pages
  • Email marketing
  • Copywriting
  • End to end automated marketing funnels
  • Campaigns/promotions and product launches
  • Marketing videos / Video sales letters
  • Marketing dashboards
  • Performance tracking set up
  • Profit growth services
  • Full marketing management: strategy, implementation, and growth

Get a Landing Page

The right landing page can completely transform your online business.  Being a landing page, it’s the first thing most of your visitors will see when they “enter” your online place of business.  It’s very much like walking into a store for the first time: am I in the right place for what I want or need?  Am I where I expected to be? Does something catch my interest to make me feel like browsing this place?  In the case of Internet browsing, you have about 5 seconds to trigger a YES to any one of these questions, to prevent them pressing the back button.

The next objective is for them to take your call to action.  Common CTAs are filling out a form, calling a phone number, or clicking a link.

At 365Shift we have a solid track record of effective landing pages that convert visitors to leads and/or buyers.

If you would like to learn more about landing pages, the different types and why they exist, click here.

Click on any image to see a larger view.

Our Process Produces Amazing Results!

What’s the difference between an ‘ok’ landing page and a great one with high conversion rates?  Answer: Process of creation, creative talent and experience, and creative management.

At 365Shift, we develop your landing page by moving through a process of discovery: personas and their behaviors, psychological links to the product, and previous data analysis.  This enables us to write copy and create design elements that speak directly to the “top of mind” concerns, “burning desires” and “hair on fire” problems that trigger conversion.

Our copywriters and designers have a long history of working to support each other to achieve excellent results.

Discovery and Conceptualization
Data Analysis
Copywriting
Art Direction
Design
Optimized Coding for Desktop & Mobile
Performance Tracking
A/B Testing & Optimization
Excellence Reporting
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Get Email Marketing

emailEmail marketing refers to sending emails from your list host (E.g. Mailchimp, Aweber, Infusionsoft, Klaviyo, etc.).  We can create automated marketing funnels to engage your audience and sell your products.  This includes email copy and design where applicable.  Automated email marketing operates 24/7.

Email List Segmentation

List hosts use tagging systems in order segment your subscribers.  This enables you to target your email sequences and promotions according to their behavior.  In short, you can send relevant content and offers which resonate with previous behaviour and purchases. Segmentation, therefore, has a number of benefits including higher overall sales, conversion rates, and list health.

Live Promotions, Campaigns, and Product Launches

In addition to your evergreen/automated funnel, you can, and should run live promotions based on holidays, seasons, new product releases, and sales.  We refer to these as “live” campaigns because they are not automated and they have a specific end date – which typically triggers 40-50% of the sales!

In every email we deepen the relationship with the subscriber and weave in everything we can to inflame their desire for the product.  Here are three emails that show various psychological triggers to do exactly that.

Must Read: Due to tougher spam laws, domain blacklisting, and blocking, email marketing strategies have changed.  You can read about it here.

Get a Sales Funnel

Ok!  So you have a landing page … and now you have email marketing.  Throw in a sales page and checkout page and  presto!  You have a sales funnel!

Here are some sales funnels we have designed.  Just click on the images, a new window will open, click again to see a large view.

Get List Building

It’s crucial these days to close a sale on your site quickly.  Still, you’ll offer freebies to get visitors to sign up to your list and then on the Thank You page, make them an offer.

In this video I talk about what makes a good list building freebie.

Get a Marketing Dashboard

(We know you want one!)

If you are tracking your performance stats, formulating growth hypotheses, AB testing, and as result growing your profits, you may not need this service. On the other hand, if you are not consistently applying this process to increase profits, we can make this happen for you.

Whatever the case, you no doubt understand the importance of tracking your performance data as The (yes, capitol T) means to grow your online business. Why? Because guessing at what will make your business more profitable is expensive and rarely produces good results. With all the data available from your shopping cart, CRM, and Google Analytics – the weak points in your traffic and conversion become very clear.

Here’s how we leverage data to grow your profits.

First, we’ll install a ‘Business Dashboard’ for you.  It tracks the following categories of data:

  • Customer Activation
  • Retention
  • Referral
  • Revenue
  • Resurrection

Your Business Dashboard auto updates and will show growth, profit, and opportunity. Check it every day or every hour if you like and watch your business grow.

365|360 Profit Growth

We’ll take a close look at your products, offers and all available stats to generate multiple profit hypotheses.  These are clear and specific statements that support the rationale for AB Tests or specific marketing strategy.  We then score the hypotheses based on their overall cost vs. value to your business.  Finally, we will report our findings to you, suggesting the course of actions to grow your profits based on your available budget, resources, and goals.

growthAfter discussion and approval, we can implement the growth strategy. We will set specific growth targets on a timeline. Keep an eye on your Business Dashboard!

No two marketing strategies are alike because we have in mind your unique requirements, needs, goals, market, product, resources, and budget.

After discussion with you and an investigation into your offers and stats we may suggest that we become your “growth department.” That means we are confident we can grow your profits month by month.

Growth is a process of formulating many growth hypotheses. It’s good to have many ideas thrown into the pot from all areas of your company (not just the marketing team).

Here’s an example of a growth hypothesis:

“From observing an 8% open rate on the weekly newsletter email, I believe that surveying subscribers on what they value in relation to our business will unearth compelling topics and increase newsletter engagement. We’ll know this when we observe open and clickthrough rates after testing the new content against the current format.”

The next step is to rate the many profit hypotheses with criteria such as projected benefit, cost (time and resources), ease of implementation, etc. Those with high ratings are moved to the ‘top ten list’ … and then those are voted on by me, key stakeholders in your company, and possibly others.

The chosen tests are implemented weekly. A solid growth strategy is the launch of 3 tests per week. Perhaps two / week when getting started.

And now… drum roll…. you will see profits grow! Keep an eye on your Marketing Dashboard!

A business never needs to stop growing – we look forward to growing your business for the long-term. However, you are not obligated to work with us and can stop any time.

STAT MARKETING!

STAT MARKETING! is the fast implementation of whatever will have the biggest positive impact to your bottom line in the shortest time period.

First, we’ll jump on a 30 to 60 Minute call to blast through exactly what you need to leverage the opportunity for growth.

Next, we’ll quickly implement the strategy, launch, track effectiveness and report.

Keep in mind, we understand you may know what exactly will make the biggest positive difference in the shortest time. No worries, we know which rocks to turn over to find out.

STAT MARKETING! gets things rolling in the right direction quickly!

à la carte Services

We serve a wide range of clients with online businesses big and small, new and seasoned.  Our services are conversioncentric – marketing funnels, email, landing pages, strategy, tracking and analysis, and optimization.

However, as part of our growth strategies on the conversion side, we also partner with select providers to generate buyer traffic to your offers.  This can include content marketing campaigns (social media and SEO), pay-per click on Adwords and Facebook, and partnership marketing.  We handle everything for you.

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